Friday, September 3, 2010

Indomie or Ibumie? Which one is the real deal

Most of us here for sure love to eat instant noodles as it easy to cook and simple. As we know in Malaysia, there is an instant noodle which we known since kids as Indomie Mi Goreng. I think most aware that the name of Indomie had changed to Ibumie. And the packaging is the same with the old Indomie packaging with the changes on the logo and the words “Always” had been added.

Old Packaging of Indomie Mi Goreng (Taken from Internet after googling)

Ibumie Mi Goreng packaging the same colour with  the old Indomie (Taken from Internet after googling)

Is it Ibumie bought over Indomie? Not sure about that as well but all we know if we were walking around the aisle looking on the instant noodles shelves display at shopping mall, if we see the brown colour packaging we will think it Indomie Mi Goreng.

I stumbled on a new packaging of Indomie selling behind my house. The packaging is totally different from the "Old Indomie Mi Goreng” which is now currently been used by Ibumie. They are 2 type been sold which are “Mi Goreng Perisa Asli” and “Mi Goreng Perisa Spesial”.



The new packaging of Indomie Mi Goreng

Ibumie Always Mi Goreng Curry Capitan Flavour

For the taste wise of between “Ibumie Always Mi Goreng Asli” and “Indomie Mi Goreng Perisa Asli”, can taste the different and texture on the noodles when serve. On the packaging, the “Ibumie” is one of the product made in Malaysia and been distributed by company called “Biz-Allianz International (M) Sdn Bhd". For Indomie is a product made in Indonesia and been imported and distribute by UDI Marketing Sdn Bhd.
Google the internet and found out “Biz –Allianz International “sites stating that one of the product which available is “Indomie”. Not sure either the website had been updated or they are still distribute Indomie in Malaysia.
So, i’m not sure which one is original mi goreng which i had eaten since my childhood time. For me, the packaging really mislead the consumer. Which one of them is the real deal either “Ibumie” or “Indomie” ? You decide and as for me, as long the noodle is cook, i will eat.

12 comments: